Let’s face it, it’s hard to build a customer email list if you continue getting declined. There’s a way for a customer to say YES!
Get Exclusive – let your customers know that you treat your email list to exclusive offers and information. Offering a special email customer only discount code or exclusive benefits to members on your email list.
Make it Creative – whether you’re collecting emails online or at the checkout counter, make it creative. Getting creative with how you sell your email program will help you get more YES at the point of subscription.
Offer Value – Give your customers something in return for their email address. Make your customers feel like they are receiving something rather than just giving out their personal information. Identifying what piques your customer’s attention and offering that as an added value to their email subscription, your customers will see value in giving out their information when they receive something in return.