With the EMV migration just a few months away, Visa is stepping up its merchant education efforts, by launching an online portal for merchants featuring a background on chip cards, demonstrations on proper usage, and tips for implementation.
Visa also kicked off its 20-City Small Business Chip Education Tour expounding on the benefits and necessity of chip cards to local small businesses.
Visa is bringing payment industry experts to connect directly with merchants to answer their questions on the transition across the United States.
Merchant education will be a herculean task, but payments industry stakeholders should make every effort to make sure chip cards are adopted and used effectively by both merchants and consumers.
