{"id":495,"date":"2013-09-26T17:59:33","date_gmt":"2013-09-26T17:59:33","guid":{"rendered":"http:\/\/www.nationaltransaction.com\/credit-card-merchant\/?p=495"},"modified":"2013-09-26T17:59:33","modified_gmt":"2013-09-26T17:59:33","slug":"with-revamped-iphone-app-travelocity-rethinks-smartphone-bookings","status":"publish","type":"post","link":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/with-revamped-iphone-app-travelocity-rethinks-smartphone-bookings\/","title":{"rendered":"With revamped iPhone app Travelocity rethinks smartphone bookings."},"content":{"rendered":"

With revamped iPhone app Travelocity rethinks smartphone bookings<\/strong><\/p>\n

\"Ticketless<\/a>

Credit: Flickr<\/a><\/p><\/div>\n

To accommodate for the more gesture-based features in Apple\u2019s new iOS 7, Travelocity rebuilt its iPhone application from the ground up. The online travel agency\u2019s new app is aimed at moving users through the booking process quicker with more visuals. Travelocity has been streamlining all parts of the trip-planning experience with\u00a0its mobile apps continuously in the past few years.<\/p>\n

\u201cLuckily, we have a great, agile team and some top-notch mobile designers, so we were able to dive into the new design as soon as the beta was released. \u201cWe also decided early on to rebuild this version from scratch and really work on making it fast and reliable,\u201d said Blake Clark, director of mobile for Travelocity. \u00a0 \u00a0\u201cWe find mobile travelers demand speed and sometimes they\u2019re in less-than stellar connection areas, so that was a big one.\u201d<\/p>\n

Streamlined design<\/strong>
\nTavelocity updated its iPhone app with a design that highly plays up images and visuals. The app\u2019s home screen shows photos of world cities to inspire consumers to take a last-minute trip. The app also leverages the new AirDrop feature of iOS 7 to let consumers securely\u00a0share their travel information\u00a0with friends and family members after they book a hotel.<\/p>\n

The new app includes a feature that lets consumers scan their credit cards with a built-in camera feature to cut down on the number of steps that it takes consumers to check out. The technology detects the number on a credit card and automatically fills in portions of the checkout page. The app also highlights Travelocity\u2019s mobile-exclusive offers that take into account a user\u2019s location to serve up relevant offers and deals.<\/p>\n

Travel on mobile<\/strong>
\nTravelocity has been building up its mobile strategy for quite some time with different mobile products and ad campaigns. Most recently, the brand designed its Web site around responsive design, which led to a\u00a06 percent increase in iOS bookings and an 8 percent jump for Android reservations after two month.<\/p>\n

Travelocity\u2019s tablet booking experience was also named the best this spring in a study from Mobivity.<\/p>\n

Travelocity is the latest example of how iOS 7 has shifted the way that marketers develop mobile apps with more gesture- and touch-based features. \u201cIt\u2019s a shift of how Apple customers interact with their devices, and as a leader in the travel space, we wanted to make sure we\u2019re reducing the amount of friction travelers have when booking a trip.\u201d \u201cWith the iOS 7 launch, now our app and the device look, work and feel the same; it\u2019s seamless.\u201d Mr. Clark said.<\/p>\n

\u201cTravelers can easily access the deep selection and great value Travelocity is known for. Travelocity\u2019s goal \u2013 to be a traveler\u2019s trusted companion before, during and after the travel experience.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

With revamped iPhone app Travelocity rethinks smartphone bookings To accommodate for the more gesture-based features in Apple\u2019s new iOS 7,<\/p>\n

Continue Reading<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,264,50,31,12,139],"tags":[144,270,289,142,253,291,249,290,97,193,29,140,288],"class_list":["post-495","post","type-post","status-publish","format-standard","hentry","category-credit-card-processing-2","category-e-commerce-m-commerce","category-electronic-payments-2","category-mobile-payments","category-near-field-communication","category-travel-agency-agents","tag-agencies","tag-agency","tag-agencys","tag-agent","tag-app","tag-booking","tag-ios","tag-ios7","tag-iphone","tag-mobile","tag-smartphone","tag-travel","tag-travelocity"],"_links":{"self":[{"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":3,"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":519,"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/posts\/495\/revisions\/519"}],"wp:attachment":[{"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationaltransaction.com\/credit-card-merchant\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}