E-Commerce Gateway Card Payment Processing Solutions

Is Your e-commerce Gateway Shutting Out Customers?

At NTC we believe that using an effective payment gateway is a core requirement for successful online retailing. The solutions we provide integrate seamlessly with your website and shopping cart software. With our gateway in place buying becomes a smooth and fluid experience for your customers.

Our Solutions are Tailored to Your Needs!

We recognize that each client's needs are different. We pride ourselves on delivering a service tailored to fit your business uniquely. Our gateway solutions provide effective options to handle anything from simple 'Buy it Now' purchases through to shopping cart integration.

And with flexible options for recurring payments we can handle different forms of purchases such as subscriptions. We give you the control you need to set up-billing cycles that suit your business and customers. Whatever your needs NTC has the solution to process payments quickly, safely and smoothly.

Can You Afford to Trade Without an Effective Payment Gateway?

Ecommerce is right at the heart of the modern retail economy. Main Street sales are declining while online sales increase year on year. Despite this internet retailers continue to face challenges when it comes to closing sales.

Many consumers trust traditional bricks and mortar stores instinctively but become cautious when buying online. As an online trader reassuring your customer base can be a struggle. The easiest way to inspire confidence is to offer a professional, seamless buying experience.

There's a whole world of difference between browsing and buying... Building an effective, safe and simple path between the two is key when it comes to securing a sale. Implementing an effective payment gateway is a crucial step on that path.

How Does a Gateway Work?

Let's look at a quick example...

Say you run a floristry business. Things are going well and you're expanding into online retail to reach new markets. When customers come to your site they select the bouquet they want, add it to their cart (or use a 'buy it now' button) and proceed to checkout. At the checkout their order value is totaled and they're presented with card payment options.

In the 'real' world you'd swipe the customer's card through your POS integrated card reader. In the online world the customer enters their card details manually. Either way the basic requirement is the same...

The card data and billing details need to be communicated quickly and securely to your merchant account provider. This information is then relayed to the customer's bank or credit card company for verification and approval.

If the details are correct and sufficient funds are in place the transaction is allowed to go through. The 'good-to-go' signal is passed back via the merchant account provider to your website. As the name would suggest the gateway is the vital link allowing data to flow between your website, your merchant account provider and your customer's bank.

A Direct Impact on Your Customer's Experience!

We're not just talking about a technical solution here... Your choice of e-commerce gateway is going to have a direct impact on your customer's experience! That's because the best solutions integrate elegantly with your shopping cart or 'buy it now' options... The best gateways are actually the ones that go totally unnoticed by your users.

But too often the wrong choices are made and your gateway can end up shutting out sales! One widely used payment processing option sees customers forced to complete their purchase over on the provider's domain...

If you follow this path your customer has to leave your website and go across to a third-party site just to complete their purchase! To use a 'real world' example again it's a lot like telling a customer that your card reader's failed and inviting them to checkout at another store down the street instead!

Is Your Business Ready for the Future of Retail?

Once it was enough simply to use a website to promote your store. Now to be successful your website must become your store. And to be really successful you'll need to equip that store with the right technology and solutions to thrive.

Let's say you've built your site and included features like a cart and 'Buy it Now' options. The next step is to choose a great gateway to facilitate your customer's purchases.

Here are the top 3 things you should demand of a gateway solution:

1) Security... We really can't stress this highly enough. The gateway you choose is going to be sending your customer's credit/debit card details out across the internet to your merchant account provider.

PCI DSS compliance is not an option but a necessity for any reputable business. Here at NTC we take full compliance exceptionally seriously - and we only ever work with other companies that do the same. When you use our gateway solutions you can rest assured that we're carefully protecting your customer's data.

2) Speed... Once your customer is committed to a purchase their main wish is to pass through the checkout process as fast as possible.

Our gateway solutions pass data quickly and efficiently back to us and we transfer this on to the customer's own bank or card provider. We then send the approval/decline notification back out to your website with the same speed.

3) Seamless integration... The key to a presenting a professional image to your customers is successful integration. There are a few different 'moving parts' at play when it comes to taking online payments and we believe they should sync up elegantly.

At NTC We're All About Integration!

We're big believers in the idea that payment processing solutions work best when they work together. That's why our card readers are designed to work with your POS equipment. It's also why our gateway solutions are designed to sit easily within your current online shopping experience.

Whether you prefer a shopping cart or the clean simplicity of 'Buy it Now' buttons our gateway will tie-in with the way you prefer to sell. Your customer can browse, select and buy all without leaving your site. This gives you complete control over the buyer experience from start to finish.

We also believe that our merchant solutions should tie together seamlessly. We favor the 'Omni-channel' approach. This means that however your business takes payments you can view and manage all transactions together via our simple and intuitive online platform. We can meet all your needs for physical card swiping/keyed transactions, e-commerce gateways, mobile processing and much more. Contact NTC today to learn how our gateway solutions can help your online business grow.

• National Transaction Corporation
• February 19, 2023 | 2023-02-19