When you are first setting up a retail or an eCommerce endeavor, few decisions will be of as much importance as the payment provider that you choose. Your payment provider will handle each and every card transaction your online company makes, and if it doesn’t function properly, or if it has a lot of hidden fees, such as old legacy systems with long term contracts, you can be setting your business up to fail before you ever get started.
So, we are going to explain to you what you should be looking for when you reach this crucial decision in the setup phase of your business, and we will help you find a payment provider that meets your needs perfectly and sets you up to succeed in the business world.
As a general rule of thumb, there are three main factors that you really need to consider when you go to choose who you will be working with: The people involved in the transaction, the fees associated with each transaction, and how the transaction is handled behind the scenes. There are some smaller tidbits that can make a specific provider a better or worse choice, but those three factors will allow you to narrow your search down to a select few of top competitors that will truly help your company succeed.
The Parties Involved
Besides your bank and the customer’s bank, there are three different factors that go into every single one of your transactions, and a payment provider works with all three of them. There’s you, your customer, and the technology acting as a bridge between the two of you. We’ll go into more detail about all that, now.
The Customer
With this part of the transaction, we are really talking about the “issuing bank”. That’s your customer’s bank, and they handle lending the customer the money to make a purchase on your site, and they issue the card that the customer uses to make that purchase. This is your customer’s main form of interaction with the transaction process, and it’s one of the most important factors since it’s what starts the transaction in the first place. However, you have no control over this factor, and you can simply ensure that the technology, which we’ll talk about soon, makes their part of the transaction as smooth as possible.
The Merchant
This is you and your part in the transaction. You function as the merchant that the customer is engaging with, and in order to do that, you need a merchant bank to partner with and work as your company’s bank. A merchant bank functions differently than the bank you use in your day to day life. Instead of issuing you funds in advance for credit purchases and managing your checking and savings accounts, a merchant bank takes in your customers’ payments for you, and then puts those payments into a special merchant account that is a lot like a business’s checking account. Without a merchant bank, you won’t be able to succeed in the long-term with eCommerce.
The Technology Solution
Your technology, and the company handling it, is what makes a transaction possible in the first place, and there are two parts to this imperative factor: The payment processor and the payment gateway.
Processor
The payment processor is what actually handles the transaction. It moves the money between the different parties and delivers it to the banks and accounts involved. If your processor is subpar, your customer’s transaction experience will be, too. You need an up-to-date payment processor that functions smoothly and without any hassle placed on you or your customer to ensure that each customer enjoys a seamless transaction.
Gateway
The payment gateway is essentially what sends the transaction information to the payment processor. It links to your site’s shopping cart feature, and when a customer buys something, it connects to the payment processor and begins the transaction. In order to ensure that your transactions are smooth and effortless, this technological asset needs to be competent and able to easily satisfy your customers without being apparent.
How the Transaction Process Happens
The transaction process is fairly complicated, but it all takes place in a matter of seconds. In fact, it’s usually seemingly instantaneous.
Once a purchase is made, the payment gateway encrypts the transaction data to protect your customer and your business, and then it asks the customer’s bank if it will advance the funds for the customer’s purchase. If yes, the payment will be sent to your merchant account, and if not, the transaction will be denied and ended until a resolution can be found.
Once that step is completed, the funds typically end up being accessible by you the second your merchant bank acquires them and places them in your account, but you may be forced to keep a certain amount in the account to make sure you can cover any returns that pop up.
This part is not instantaneous. It can take a couple days to complete this part of the process.
Transaction Fees
This is easily the factor that you’ll want to pay attention to the most, because a lot of merchant service providers are downright misleading when they quote your rates, and you need to get a firm understanding of how a company sets up its fees to know what to actually expect from your bill.
Most often, companies will quote something like 1.8% rates to interest you and appeal to your more frugal side, but then they’ll apply all sorts of hidden fees that raise that rate as high as 11% without notifying you properly. As you can imagine, that can make your bill a bit more than what you thought it would be.
There are three rate models that are most often used:
Flat-Rate
You’re given a specific amount to pay, and whether that covers your total fees or not, that’s what you pay. You could be overpaying tremendously if you accept a quite a few low cost cards vs. the higher cost cards. The processor is banking on your acceptance of these lower cards to ensure all costs are covered.
Interchange Plus Pricing
This takes the interchange fee you pay and adds a small fixed rate on top of it. It’s not as consistent as a flat-rate fee because of the sheer amount of interchange fees out there and the number of different credit cards with all of the various reward and incentive programs.
Tiered Pricing
This is when the provider creates a few tiers of fees and charges you based on the tier your fees are in rather than each individual fee. The only bad thing about this is that the provider decides which fees go into which tier.
Other Important Things to Consider
Does your processor provide Data Security/PCI protection? What about financial breach protection, in the event you are breached?
Any business or other entity that stores, processes or transmits cardholder data must ensure that their processes meet the Payment Card Industry / Data Security Standard (PCI/DSS). Failure to do so can result in heavy fines being levied.
Understanding PCI/DSS
The PCI/DSS is a global standard defining acceptable practice for any entity involved in the storage, transmission or processing of cardholder data.
In recognition of the sensitive, confidential and valuable nature of this data the standard imposes strict regulations which must be met in full. The full requirements are detailed but are covered by 12 broad requirements. These are grouped into 6 broad control objectives as follows:
1. Build and Maintain a Secure Network and Systems – Install and maintain a firewall configuration to protect data – Do not use vendor-supplied defaults for system passwords and other security parameters
2. Protect Cardholder Data – Protect stored data (use encryption) – Encrypt transmission of cardholder data and sensitive information across public networks
3. Maintain a Vulnerability Management Program – Use and regularly update anti-virus software – Develop and maintain secure systems and applications
4. Implement Strong Access Control Measures -Restrict access to data by business need-to-know -Assign a unique ID to each person with computer access -Restrict physical access to cardholder data
5. Regularly Monitor and Test Networks -Track and monitor all access to network resources and cardholder data -Regularly test security systems and processes
6. Maintain an Information Security Policy -Maintain a policy that addresses Information Security
Any entity handling card transactions must meet the standard and be able to demonstrate (certify) that it does so. The level of certification is flexible and depends on how transactions are processed and in what volume.
A Summary of Benefits
Achieving full compliance with PCI/DSS standards is more than an obligation. It delivers genuine benefits to businesses:
– Lessen the risk of fraudulent transactions
– Prevent security breaches
-Lessen the impact should a breach occur
– Reduce your business’ exposure to risk and liability
– Provide peace of mind for your customers
– Avoid the negative PR associated with data loss
Why are These Requirements in Place?
Card transactions have grown enormously in recent years as cards become the number 1 preferred form of payment. Since no physical money is handled or exchanged as part of these transactions they are dependent on the transfer of data.
That data therefore becomes sensitive and valuable and must be protected. Failure to protect this data can lead to fraud and theft. These crimes often impact both the card holder and the merchant directly. They can also damage or even destroy the reputation of businesses or organizations involved in hacks or data breaches.
More widely card fraud has the long-term detrimental effect of eroding consumer confidence and trust – both in the individual companies affected and in the card payment industry more widely.
Millions of consumers and organizations worldwide are choosing to pay by card. And millions of businesses, professionals, traders and organizations are accepting and handling these payments. Instead of allowing an ad-hoc approach where each business sets its own level of security the PCI / DSS was imposed. This ensures a uniformly high level of data security throughout the worldwide card payment industry.
Keep your Data Secure – Don’t get caught without PCI Data Breach Protection
We are officially 55 days until Christmas, time to take all of the tricks out of your hat to promote your business. Since we know you will be using social media, here are 30 random holidays you can use to promote your business with their Hashtag.
November 1st:
#ExtraMileDay: Show your customers how you will go the extra mile for them.
November 2nd
#LoveYourLawyerDay: Need we say more? This one is perfect for lawyers or anyone working with them.
#FountainPenDay: If you sell promotional items, this one is for you. It can also work if you want to post the latest contract signed.
#SandwichDay: Even if you don’t own a sandwich shop, Sandwich day can be used to share a more laid back look of your company. Maybe sharing a picture of your last company picnic or lunch will do. Remember to have a good looking picture!
First Sunday of November
#ZeroTaskingDay If you work for a spa or anything that promotes relaxation, this one would be a good one for you!
November 5th
#LoveYourRedHairDay Hairdressers, time to get those finished looks and share them on social media!
#NachosDay Any day is a good day for Nachos, but on Nachos day you can show some humor as a way to connect to your customers. This one is great for restaurants.
November 8th
Guinness World Record Day: #GWRDay: Sharing a fun fact comes a long way in Social Media. Sharing a Guinness World Record that might relate to your industry can attract a new crowd online.
#CappuccinoDay: People love coffee, (search #CoffeeLover, and you’ll see) so why not share Cappuccino Day with your coffee loving crowd. Perfect for the coffee shop owner to the savvy consultant on the go.
November 10th
#SesameStreetDay: If you are in an industry that deals with children, this one is for you. Make the posts funny or just cute but remember you are targeting the parents at the end. Nostalgic posts work well too with this.
#VanillaCupcakeDay: Cupcake lovers beware, this hashtag might be for you. Perfect for the bakery owner and the all-time cupcake lover, there is no need to be a pastry chef to use this one.
November 11th
#origamiday This one might require some skill and imagination, but it can delight your online community and attract them more to what you do. If you use this one, be sure to send us a picture.
#SundaeDay Who doesn’t love Ice Cream Sundaes!
November 12th
#HappyHourDay Geared more for restaurants and bars, but with a bit of creativity, many can use this hashtag.
November 13th
#KindnessDay Show your kindness to others.
November 15th
#AmericaRecyclesDay We all need to take care for our planet. Show your support by sharing this with some facts and information about recycling.
November 18th
#PrincessDay: Pamper the princesses in your business or show appreciation of your customer.
#MickeyMouseDay Need we say more?
November 19th
International Men’s Day #MensDay: Men’s day is great to share information about current men’s health issues. Perfect for those in the healthcare industry
#PlayMonopolyDay: This one we feel is perfect for finance. “Don’t get caught in monopoly games and get your money safe” what do you think?
November 20th
#EntrepreneursDay Completely self-explanatory.
#NameYourPCDay Give some love to those PC users in your industry and have fun too.
November 21st
#HelloDay A great hashtag to introduce yourself and the team.
November 22nd
#GoForARideDay Whether it is a ride on a car or bike ride, many can use this hashtag if you are creative enough.
November 23rd
#FlossingDay perfect for those in the dental industry.
#EspressoDay Just like #CapuccinoDay, this hashtag can help greatly any account.
November 25th
#ShoppingReminderDay If you sell goods, this one is for you.
November 30th
#ComputerSecurityDay Technology always changes, this one can be an excellent reminder to keep online info safe.
All Month Long:
#PeanutButterLoversMonth When you ran out of ideas or inspiration this month, this hashtag can be a lifesaver. Remember that social media should entertain or educate and this one can help with that.
Bonus Holidays:
These might not be random but are always useful to add.
#Movember
#ThanksGiving
#CyberMonday
We hope these hashtags can help boost your business online presence and bring a little more creativity to your social media game. As always, have fun and use your to see if any of these can help your business.
Having a product or service based business can be easily manageable when you are pricing your business correctly. But can it be done? Before processing, consider pricing.
What does that mean? Before you pick your payment processing service, consider pricing them correctly. Pricing can be tricky sometimes. If you charge too much, you might have a harder time selling your product but if you charge too little people might not honestly see the value of what you have to offer.
There are a certain number of things you need to consider that can make your life easier when it comes to pricing. Knowing your market can, by far, be the most important thing of all. Without knowing your market, you cannot correctly know whether your product or prices will be good.
Knowing your market can greatly positively impact your business. It can help you figure out anything from pricing to branding and including what you can do to grow the business. Start by building up your perfect customer or “avatar” write what your ideal client would enjoy, dislike, what age, gender (if applicable), and even area where they would live.
Once you have this, it will give you a better idea on how to price your services. Consider this:
You sell handmade bags. Although it does not take you too long now to make the bags, the materials are costly, and you need to maximize its use. Your ideal client would not hesitate in buying them, is into fashion, and although anyone can buy them, you have seen many girls ages 18-25 falling in love with them as you walk around with your bag.
Knowing the age group, you know how and where to market and can figure out how much are they willing to pay for your bags. You can also research how much are you competitors charging and see if you price matches, is under-priced or over-priced based on this research.
The next thing you need after figuring out the age and market is your materials. How much do you spend per product? You would need to consider if the price covers the cost of making it and gives you profit.
Having all of these factors will help you price your items correctly so that you are on your way to business success. Once all of these are set up and taken care of, then it is time to set up your account with National Transaction to have a personable and secure payment processing service to start earning on your business.
National Transaction is celebrating 21 years in the business today. Founded in 1997 National Transaction (NTC) purpose is to serve businesses of all sizes with their cash flow with the highest levels of professionalism and care.
This 21 year anniversary would not be possible without our leader, Mark Fravel and we want to take you back to his why and the reason we are still here today.
The beginnings:
Mark, a single parent of 3 beautiful daughters, wanted to provide for their kids without being on the road all the time. And so, with this passion in mind, a desire to serve and commitment to his family, National Transaction was born.
NTC began like many business and passions, with no customers and only one employee but quickly grew and Mark knew that leading with confidence and excellence will drive this business somewhere.
The Present:
Now, NTC often ranks in the top 10 of many data and technology awards. This Excellence has also earned us an A+ rating in the Better Business Bureau.
This 21 years would not be possible without our desire to help a business grow and give them the right tools for their transactions. We love being on the phone with our customers, we love getting to know them and how we can provide our best service.
The Future
Mark started this with a desire to be a family man, and so, this family feeling has stayed with our company. We treat our team like family, and we are excited about what our future holds the next 21 years.
Thank you for celebrating 21 years of customer service, passion, connection and above all, quality. We will continue to provide you with the best service we know how to give, and we will uphold our promise and mission to make digital transactions reliable and simple to the merchant and familiar to the consumer, reducing the complexity and expense to both.
Travel Agents prefer NTC ePay because they get paid faster with their very own “Buy Now” button or simply by requesting payments by email!
Last installment, we shared how the security of NTC Payment Processing works for you. In this second part of our three-part series, we discuss the ways that the technology behind NTC ePay helps your travel agency.
NTC ePay offers travel agents the most innovative technology because it is fast, mobile friendly and easy to use.
Whether you use Quickbooks, Peachtree or any other accounting application, you can enter the invoice number into the ePay application for reconciliation, and you can customize your pricing to any amount you choose. Your agency can create invoice and payment links that can be posted to your website or any social media website for payment.
Don’t you like it when everything seems to work together, making your day a lot easier? Technology is something that can get your daily workflow to go smoothly, and NTC ePay works for you. If you need a customized solution to go with your workflow, NTC can make most anything a reality for your business workflow.
National Transaction Corporation is one of the few travel payment processing companies that can directly integrate with both TRAMS and SABRE. You can perform your bookings like you always have but have the payment flow the way you need it to. We also integrate with many booking engines and shopping carts allowing you many options that are not available by host agencies.
NTC ePay is simple, secure and sets up in just minutes. It’s a web application, so you can use it on any device you already own: your desktop, laptop, tablet or phone. It lets you add inventory items or use the quick send feature for simplified invoicing.
Our ePay product was designed from the ground up with your security in mind. Even though we encrypt data back and forth to the payment gateway, we also use the gateway to handle the cardholder’s input. NTC’s cutting-edge technology doesn’t store credit card data, nor does it transmit that data. What that means to you is that the liability is 100% on the bank and not you – the merchant – as is typically the case. The application is written and hosted on our own servers, so you can set up and be in the ecommerce business within minutes.
By the way, there are also many customizations available to you with NTC ePay which can be set up very easily by your users. Inquire with your specific process and we will meet your specific needs in the travel payment scope.
Now when you run a social media campaign you can leverage our NTC ePay technology to help you increase sales. Use our ePay links to post vacation packages or special sales and have customers pay by two clicks.
Next week we will share the third reason in this series why National Transaction Corporation is the preferred choice for travel agents like you.
Remember, when you need a safe and technologically advanced gateway to manage all your travel agency payments, look no further than NTC.
Feel free to call us now at 888-996-2273, if you are ready to start using NTC ePay today.
Have you ever had issues with your credit card processing service only to get turned around and around by the rep on the phone? You hang up feeling frustrated, angry, and without any answers.
Sometimes it’s a small problem, but what happens when they “misplace” your money, or there’s a problem with your account and you can’t receive any payments – and no amount of calling, emailing, or “chatting” seems to help you resolve anything?
There’s a better alternative to credit card payment processing, a company that’s been around for a long time, and is backed by one of the biggest banks in the country: National Transaction Corporation. And we have live, knowledgeable, friendly people waiting to pick up your calls and help you with your questions – no runaround, no excuses, no delays.
That’s the NTC way: Help when you need it, on a human level.
You may have had to make a lot of phone calls about chargebacks if you are using one of the more familiar service providers like PayPal and Square. Chargebacks are a primary cause of business owners’ complaints with these companies, because these services will usually side with the cardholder in the event of a dispute as they arbitrate the chargeback themselves.
NTC does business fairly and sensibly. When you process your credit card sales through NTC, you will be dealing with Visa or other credit card companies directly.
When you work with those other service providers, you may be worried about where your money might end up – especially if you’ve read all the nightmarish complaints that business owners like you have posted on trusted sites like the Better Business Bureau and Consumer Affairs.
Imagine you’re making a money transfer, and the cash seems to disappear? You call and you write and you chat, but no one has anything helpful to offer you and you wonder just where your money went, and what will happen to it now.
NTC knows that’s not how you build trust with your customers. We pride ourselves on our outstanding customer support, ease of use of our services, and the confidence and integrity that comes from being backed by one of the biggest banks in the country, US Bank.
National Transaction Corporation aims to make growing your business easier and more profitable by tailoring our services to your specific needs. We do this because we like you to establish a long-term partnership with us.
Now whether you are a florist, a restaurant, or any other kind of merchant, remember to look beyond just the advertised rate when looking for the best credit card payment processing service provider.
If after reading this article and you would like to speak to one of our live customer service representatives, simply call NTC today at 888-996-2273.
Over the last couple of years, the payments processing industry has had a major shakeup. Electronic paymentsare the new payment form to watch.
It’s hard to imagine that online shopping used to require you to mail a check or money order to the seller. Forget about sending your credit card information in an email.
In 2015, Apple launched Apple Pay. While usage was low at first, it quickly grew the following year. Competitors such as Samsung and Android have introduced their own digital wallets.
In a world where hackers and skimmers have customers and merchants on edge, payment security is a high priority. Digital wallets make transactions secure by removing the card from them altogether.
Credit card credentials are saved in a digital wallet on a smartphone. The customer can then make payments by placing their phone near a reader and authenticating it on the screen.
Many large companies have adopted digital wallets as a method to accept payments. You can even use Apple Pay in some drive-thrus.
Accepting digital payments is relatively simple. Most are compatible with other contactless Point of Sale systems, and they don’t even charge extra fees for transactions.
Credit Card Processing in the Modern Age
Technology is moving faster than ever, and it’s taking credit card processing with it.
Make sure to follow our blog for more articles about changes in the world of finance.
Before you can start accepting credit card or electronic payments, there are a number of factors to consider.
You will need to decide on a Point of Sale system. Some Merchant Services Providers require you to use only their equipment.
Some of these systems have expensive equipment costs. Others will provide you with free card readers. Companies offering free equipment may do so in exchange for higher processing fees.
Before you choose a Merchant Services Provider, you should look into how they work those fees.
Understanding Processing Fees
Credit card processing fees have several moving parts, so we aren’t going to dive too deeply into how these fees are determined. We will, however, take a broad overview.
Merchant Services Providers will charge either a flat rate, a percentage, or a combination of the two. This fee is called an interchange rate.
Interchange rates vary between card providers, which is why some sellers don’t accept certain credit cards and why many small companies have minimum requirements for credit card payments.
Some Merchant Services Providers don’t charge a flat transaction fee, however, they usually charge a higher percentage for payments.
Each model has its benefits and disadvantages.
Before choosing a Merchant Services Provider, familiarize yourself with their processing fees. Consider how they will fit with your business model. Are most of your transactions smaller or larger? How much will a free card reader save you?
Weigh every option out before you lock yourself into an agreement.
For Payment Consultation call now and speak to our Payment Consultants 888-996-2273!
Paying with a credit card seems like a simple process. You charge the customer, they swipe their card, and then they walk out the door.
But behind the scenes, it’s a bit more complicated.
A credit card payment involves four parties.
The Merchant
The Customer
The Issuing Bank
The Merchant Services Provider
You know who the Merchant and Customer are – that’s the easy part.
The Issuing Bank is the institution that lends money to the Customer.
When the Customer swipes their card, the Issuing Bank lends them the sale amount. This loanis given with the understanding that the Customer will pay the amount back within 30 days or repay it with interest.
Before the Merchant sees any of that money, it goes through the Merchant Services Provider. In exchange for their credit card processing services, they take out a fee before paying that money to the Merchant.
These fees vary between Merchant Services Providers, but one thing is certain: The Merchant always receives less money than the Customer paid them.
This might seem like a raw deal. However, accepting credit cards can lead to more sales than if you only accept cash.
On our next article we will discuss how to start accepting credit card payments and understanding the processing fees….so stand by for more information about Electronic Payment Processing.
1979 was a turning point in the credit card processing industry. Point of sale terminals emerged that year when Visa introduced a bulky electronic data capturing terminal which was the first payment credit card terminal.
In the same year, magnetic information stripe was added to the credit card which allowed card information to be captured electronically. Now Mag stripe was replaced by EMV (Europay, MasterCard and Visa) .
In 1994, the first version of the EMV was released and it became stable in 1998.
The United States started using the EMV Technology in 2014.
The future of payment will see Mobile payments, Electronic payments and Contactless payments like NFC (Near Field Communication) and smart cards, and is now taking over the traditional payment. Electronic Payment Technology will continue to evolve.
