NTC’s Mobile Credit Card Processing Device

Several options exist for mobile credit card processing.

Credit card processing on iPhone/ipad/Android/BlackBerry or Tablets – Using NTC’s portable credit card readers, merchants can now swipe credit cards on iPad or Android tablet devices. NTC’s Virtual Merchant solution allows users to download a secure application to interfere your smartphone with our merchant account services seamlessly. The application and credit card processing data on the carriers network or a WiFi connection to the internet.

NTC’s MagTek Bullet Swipe Credit Card Reader for Android Phones and Tablets.

Using any Android 2.2. or higher device you can process credit card transactions securely to the smartphone via Bluetooth and utilize wireless devices internet connection (WiFi or Carrier) to send the credit card processing data encrypted for processing approval.

Security anywhere. With the BulleT Secure Credit Card Reader Authenticator (SCRA), security comes with the flexibility and portability of a Bluetooth wireless interface. Small enough to fit into the palm of your hand, the BulleT enables secure wireless communications with a PC or mobile phone using the popular Bluetooth interface. Not only does the BulleT encrypt card data from the moment the card is swiped, but it also enables card authentication to immediately detect counterfeit or altered cards.

Ideal for merchant services accounts and financial institutions’’ mobile credit card processing, NTC’s BulleT offers MagnaSafe credit card processing security features with the convenience of a Bluetooth interface. This powerful combination assures credit card data protection, transaction security and convenience needed to secure mobile credit card processing with strong encryption and 2-factor authentication. The BulleT is specifically designed to leverage the existing magnetic stripe credit card reader as a secure token empowering cardholders with the freedom and confidence of knowing that their credit card transactions are secure and protected anytime, anywhere. Android Credit Card Swipe Reader for Android Phones and Tablets on your wireless mobile merchant account.

 

NTC’s MagTek iDynamo Credit Card processing swipe reader for iPhone and Ipad.

Credit card processing on an iPhone has never been easier. Simply attach NTC’s  iDynamo card reader to your iPhone or iPad device, install our Virtual Merchant software from the App Store and you’re ready to go. Take advantage of lower credit card processing rates by processing swiped transactions instead of  keying the credit card in later and get paid faster. From the company that leads with Security from the Inside MagTek has done it again with the iDynamo, a secure card reader authenticator (SCRA) designed to work with the iPhone and iPad. The iDynamo offers MagnasafeTM security and delivers open standards encryptions with simple, yet proven DUKPT key management, immediate tokenization of card data and MagnePrint card authentication to maximize data protection and prevent the use of counterfeit cards. Mobile merchants can now leverage the power of their iPhone/iPod Touch products without the worries of handling or storing sensitive card data at any time. Ideal for wireless mobile merchant accounts and mobile credit card processing, the iDynamo offers MagneSafe security features combined with the power of iPhone and iPod Touch products. This powerful combination assures convenience and cost savings, while maximizing credit card data protection and credit card transaction security from the moment the card is swiped all the way to authorization. No other credit card reader beats the protection offered by a MagnaSafe product.

Other credit card devices claim to encrypt data in the reader. NTC’s iDynamo encrypts the data inside the read head, closest to the magnetic stripe and offers additional credit card security layers with immediate tokenization of card data and MagnePrint card authentication. This layered approach to security far exceeds the protection of encryption by itself, decreases the scope of PCI compliance, and reduces fraud.

NTC’s  iDynamo is rugged and affordable, so it not only withstands real world use, it performs to the high standards set by MagTek as the leader in magnetic credit card swipe reading products for nearly 40 years.

Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Merchant Services Account, Mobile Payments, Mobile Point of Sale, Payment Card Industry PCI Security, Smartphone Tagged with: Android, android phones and tablets, authenticator, blackberry, bluetooth, card authentication, credit card processing data, devices, encrypt card data, encrypted, internet, ipad, Iphone, magnetic stripe, magtek bullet, merchant account, merchant services accounts, Merchant's, mobile credit card processing, portable credit card readers, process credit card transactions, processing approval, secure, secure application, secure token, smartphone, swipe credit card reader, swipe credit cards, tablets, transaction security, virtual merchant, wifi, wireless devices internet connection

Payment Tokenization Security Standards

Payment Tokenization Standards

Tokenization is the process of replacing a traditional card account number with a unique payment token that is restricted in how it can be used with a specific device, merchant, transaction type or channel. When using tokenization, merchants and digital wallet operators do not need to store card account numbers; instead they are able to store payment tokens that can only be used for their designated purpose. The tokenization process happens in the background in a manner that is expected to be invisible to the consumer.

EMVCo – which is collectively owned by American Express, Discover, JCB, MasterCard, UnionPay and Visa – has announced that it is expanding its scope to lead the payments industry’s work to standardize payment tokenization. EMVCo says that the new specification will help provide the payments community with a consistent, secure and interoperable environment to make digital payments when using a mobile handset, tablet, personal computer or other smart device.

Key elements of EMVCo’s work include adding new data fields to provide richer industry information about the transaction, which will improve transaction efficiency and enhance the consumer and merchant payment experience by helping to prevent fraudulent card account use. EMVCo will also create a consistent approach to identify and verify the valid use of a token during payment processing including authorization, capture, clearing and settlement.

EMVCo’s announcement follows an earlier joint announcement from MasterCard, Visa and American Express that proposed an initial framework for industry collaboration to standardize payment tokenization. EMVCo says it will now build on this framework with collective input from all of its members and the industry as a whole.

Posted in Credit card Processing, Credit Card Reader Terminal, Credit Card Security, Digital Wallet Privacy, Electronic Payments, Financial Services, Payment Card Industry PCI Security, Visa MasterCard American Express Tagged with: American Express, authorization, capture, card account numbers, clearing, data fields, device, digital payments, Digital Wallet, Discover, EMV, emvco, fraudulent card account, interoperable, jcb, MasterCard, merchant, mobile handset, payment, payment processing, payment token, secure, security standards, settlement, smart device, specification, standardize, tablet, token, tokenization, transaction, visa

Accelerating EMV: Beyond The Card

Most of the world has already migrated to EMV chip technology. EMV, as commentators have noted, affects not only hardware and software, but every card payment system, device and application.  Looking ahead to the 2015 liability shift, stakeholders who have not made the switch should consider these benefits of EMV.

Rather than focusing on any potential expenses, however, stakeholders should  instead consider the important elements they have to gain.
EMV is here.

Benefits of EMV:

Global interoperability – Since most of the world has migrated to EMV, U.S. banks can that transition gain the ability to have their cards used with full EMV security anywhere in the world. Further, merchants benefit from this global interoperability as it allows them to process transactions coming into the U.S. from foreign travelers in the same way as domestic transactions.

Higher security – The latest data indicates that 78 percent of all counterfeit card fraud originates in areas where EMV has not yet been widely implemented, and even the most ardent detractors of EMV admit that EMV is very secure.

All stakeholders, gain a higher level of security than was available through magnetic-stripe technology.

Roadmap to mobile – POS terminals that support contactless EMV will in turn enable mobile EMV on NFC at merchants, meaning merchants can take advantages of all manner of popular payment methods, as well as the latest loyalty, location-based and couponing capabilities of mobile.

Posted in Credit card Processing, Credit Card Security, EMV EuroPay MasterCard Visa, Mobile Payments, Mobile Point of Sale, Near Field Communication, Point of Sale, Smartphone Tagged with: card, card fraud, card payment system, chip, contactless emv, counterfeit, couponing, EMV, interoperability, magnetic stripe, Merchant's, mobile, nfc, payment methods, POS terminals, secure, Security, technology, transactions, transition, travelers

Red Cross taps social-mobile payments for Philippines typhoon relief

Notably after the Japanese tsunami…the Hungarian Red Cross has used mobile technology to raise funds for disaster relief, but for the first time has enlisted social media in the process. The organization is running a Facebook campaign that lets smartphone users make instant donations to aid victims of Typhoon Haiyan in the Philippines.

The donations will pass through the MasterCard Mobile app that was developed by the Hungarian m-payments firm Cellum. The solution relies on QR codes. The method is available only in Hungary.

Process works like this:

Download the MasterCard Mobile app to your smartphone and register your bank card, then follow the steps to secure your personal data.

To donate, scan the QR code shared on Facebook with the built-in scanner of MasterCard Mobile. Transaction data are displayed on the screen to ensure the donation goes to the chosen cause.

The QR code contains a minimum sum, which can be increased.

Then press the send button to review and confirm transaction data.

The app then initiates the transaction, which you need to authorize by entering your mPIN.

You will receive feedback on the successful transaction, which can later be viewed in the transactions menu.

The donations will pass through Cellum’s system and quickly go to the Hungarian Red Cross’ account, which is dedicated to typhoon relief efforts.

Donations are a matter of impulse and that people who decide to give want to act quickly, chances are they don’t carry around a pen to put down a 24-digit bank account number on a piece of paper. By the time they get home and visit their online bank where they could transfer the money, they have already been distracted by a hundred other stimuli, so they end up sending nothing. Cellum’s solution is simple; whenever the impulse hits people, they probably have their phone at hand said Cellum spokesman Balazs Inotay.

Posted in e-commerce & m-commerce, Internet Payment Gateway, Medical Healthcare, Smartphone Tagged with: account number, authorize, confirm transaction data, Facebook, m-payments, MasterCard, mobile app, mobile technology, personal data, phone, PIN, process, qr codes, Red Cross, scanner, secure, smartphone, social media, solution, successful transaction, transfer

Virtual Merchant (Element, Services and Benefits)

Virtual Merchant

A virtual merchant is a website that sells goods and services to the public via online transactions with debit and credit card processing. The end result is a fully online experience where consumers can virtually visit a store to browse goods, purchase them fully online and receive them in the mail several days later, all from the comfort of your personal computer.

Virtual Merchant Element

Virtual merchants are made up of multiple features that basically make a website into an online store. Online stores provide e-commerce capabilities in the form of processing payments for orders and then shipping the goods or services either digitally or physically. Some brick and mortar companies may create a Web presence that only describes the store or displays the goods it sells, but they may not sell anything online.

Virtual merchants are a different breed from simple informational websites, utilizing a merchant account to create a secure online storefront. Merchant accounts create a contract between the store and online credit card processing companies. As part of this merchant account agreement, the virtual merchant pays the processor vendor a percentage of each transaction made via the online store. In some cases, this fee comes out to a monthly rate with a set per-transaction fee.

Virtual Merchant Services

Many virtual merchant services exist that cater to both online and offline business presences, though many that specialize in online retail offer more features and functionalities. These service providers offer virtual terminals to create a fully-functional payment gateway for processing purchases and creating a fluid shopping experience. Companies like National Transaction Corporation stand out as among the most popular of options due to their low merchant account fees and comprehensive virtual merchant services.

Benefits of Virtual Merchant

Virtual merchants expand the functionality of a website beyond a simple informational resource into a usable storefront. As is the case with most any type of online service, a virtual merchant service will help reduce overall work and costs associated with creating an online storefront, freeing you up to run your business as it was meant to be.

Using virtual merchant services for your website can benefit business in the following ways:

1. Easily integrates with your existing website for brand continuity

2. Facilitates more positive sales experiences

3. Improves customer service levels

4. Reduces administration and maintenance times for online retail websites

5. Removes geographic barrier from consumers, allowing for national and international sales

Secure information

Making each transaction as secure as possible becomes a main selling point of any company trying to build credibility through a Web presence. Virtual merchant services become an ideal solution as they offer all the necessary security measures to protect and keep private each buyer’s payment information.

The end result becomes that the payment process is protected through secured-socket layering (SSL) encryption to prevent data interception during an order, and account information is stored in multi-tiered firewall protection.

Straightforward online ordering

The most important part of any online purchasing experience is the ease of the ordering process. Through the use of features like a shopping cart, purchasing all items in the cart and creating an account to remember purchasing information all contributes to customer retention. When a consumer chooses to buy their goods online, a typical order processing form will entail entering credit card and billing address information as well as a shipping address and shipping options.

Each of these functionalities is ultimately governed through virtual merchant software to ensure a seamless and painless experience. The software is often available in one of two formats, either hosted or in-house. As a hosted solution, the virtual merchant service maintains the payment portal and allows you to edit its look and essentially create your store on their servers and databases. As an in-house solution, you install the software onto your own website servers and integrate the merchant application into the existing website. Both offer inherent benefits from customization to reliable management, but it ultimately depends on a company’s overall needs.

Posted in Best Practices for Merchants, Credit card Processing, Credit Card Reader Terminal, Credit Card Security, e-commerce & m-commerce, Electronic Payments, Internet Payment Gateway, Mobile Point of Sale Tagged with: credit card processing, debit and credit card processing, digitally, e-commerce, hosted, low merchant account fees, merchant account, online retail websites, online transactions, payment gateway, payment process, per-transaction, processing payments, processing purchases, processor, secure, store, storefront, transaction, virtual merchant, virtual terminals, virtually, website

Top 3 Mobile point-of-sale (mPOS) Benefits For Payment Service Providers (PSPs)

Three key benefits mPOS can provide PSPs. mPOS:

1. Maintains A Continuity Of Operations 
mPOS solutions also ease the process of accepting and approving payments, according to the white paper. By enabling face-to-face card present transactions, mPOS allows transactions to be conducted in a highly secure manner. Further, once the encrypted transaction data is decrypted securely by the PSP at the payment gateway (with no access granted to the merchant), the onward presentation of the data into the acquiring network is consistent with that used historically for traditional POS terminals.

2. Simplifies Merchant Support 
Thales suggests the biggest benefit to PSPs is that mPOS reduces the variety of costs PSPs need to cover to support merchants, cutting expenses related to equipment, security and PCI DSS compliance. This, the white paper says, allows PSPs that utilize mPOS to better allocate resources toward handling higher transaction volumes and acquiring business.

3. Supports Both Magnetic Stripe and EMV Cards 
Another benefit to PSPs is that mPOS, despite its recent entrance to the market, is already widely available. The white paper explains that since the mPOS revolution quickly migrated from the U.S. abroad, mPOS solutions now exist to serve the unique needs of both markets. While this means challenges for merchants operating globally, PSPs benefit from being able to address the needs of merchants who want to opt for any and all available market solutions.

Much has been said about the recent explosion of the mobile point-of-sale (mPOS) market and how micromerchants are driving this payments revolution. But, what this story doesn’t communicate effectively is that small merchants aren’t the only stakeholders benefiting from the ongoing mPOS migration.

Payment service providers (PSPs) are another member of the mPOS value chain that can gain flexibility and security through these solutions, new research from data protection solution provider Thales suggests.

“Both merchants and PSPs have operational and logistical issues with traditional POS terminals associated mainly with the highly controlled and certified environment in which they must be used,” Thales writes in its latest white paper on the topic, “mPOS: Secure Mobile Card Acceptance.”

The 27-page white paper provides an extensive overview of the ongoing POS revolution, explaining how mPOS can reduce friction and costs for merchants, illustrating how the technology works step-by-step and highlighting the roles that each stakeholder plays along the value chain.

Posted in Electronic Payments, Mobile Payments, Mobile Point of Sale, Payment Card Industry PCI Security, Point of Sale, Smartphone Tagged with: acceptance, acquiring network, card present, compliance, decrypted, DSS, emv cards, encrypted, face-to-face, magnetic stripe, merchant, micromerchants, migration, mobile card, mobile point of sale, MPOS, payment gateway, payment service providers, payments, PCI, POS, psps, secure, securely, Security, terminals, transactions

Post Office New Credit Card Payment Service

Post Office launches new payments service to help small businesses make more money.

The Post Office in partnership with WorldPay, has launched a new card payment service to help sole traders and small businesses. The Post office which services around four million small businesses, will offer them a range of ways to take secure card payments made in-store, online, via mail or telephone order, or on the move, which it hopes will plug a 20 per cent revenue gap between firms that accept card payments and those that don’t. According to new WorldPay research, 87 per cent of customers are likely to spend more money per transaction when paying with a debit or credit card, as opposed to cash.

The study also showed during the past year, one in five of UK consumers has had to abandon a purchase due to a small business or sole trader not accepting cards or because they weren’t carrying enough cash to pay. The service includes card machines for in-store payments or those made via mail or telephone order, and online payment pages for websites.

There is also a Pay As You Go option for sole traders and mobile businesses, like hairdressers or beauty therapists, who can sign up to take secure Chip and PIN card payments.

Posted in Credit card Processing, Electronic Payments, Mail Order Telephone Order Tagged with: card payments, Chip and PIN, credit-card, in-store, mail or telephone order, online, payment, purchase, secure, service, transaction, worldpay

The Most Secure Way To Process To Date – Point-To-Point Encryption

November 7, 2013 –  Payment Card Industry (PCI) Council’s recent acceptance of the world’s first Point-To-Point Encryption-validated solution is great news for both acquirers and merchants, and will aid in reducing merchant scope and increasing business security worldwide. If your P2PE know-how is a little spotty, here are the basics.

What is P2PE?

Point-To-Point Encryption (P2PE) is the combination of hardware and processes that encrypts customer credit/debit card data from the point of interaction until it reaches a merchant solution provider’s environment for processing. Because card data is immediately encrypted as the card is swiped (or dipped), it prevents clear-text information from residing on the payment environment. Encrypted card data is then transferred to, decrypted by, and processed through the solution provider processor who is the sole holder of the decryption key.

In a POS environment, merchants often store decryption keys on their backend servers. Bad idea. If a cybercriminal hacks into that environment, they not only have access to the encrypted card numbers, but the decryption key as well. Hacker jackpot. Many question the difference between P2PE and typical point of sale (POS) encryption.

The reason P2PE is arguably the most secure way to process is because merchants don’t have access to decryption keys. If a hacker breaches a merchant using a validated P2PE solution, he/she will only recover a long string of useless encrypted card numbers with no way to decode them.

Why use P2PE?

Basically, P2PE increases data security and has the ability to make a merchant’s job of reaching PCI compliance easier. The main point of using a P2PE-valiated solution is to significantly lessen the scope of security efforts through PCI Data Security Standard (DSS) requirement and P2PE Self-Assessment Questionnaire (SAQ) reduction. Compared to the 80+ questions required of mainstream merchant SAQs, the P2PE-HW SAQ only requires merchants to answer 18 questions.

Are all P2PE solutions created equal?

Answer is no. Many P2PE solution vendors claim their solution reduces scope, but in order for a merchant to qualify, they must select only P2PE-validated solutions listed on the PCI Council’s website.

To get P2PE solutions and applications listed on the approved website, solution provider processors must go through a rigorous testing process performed by a qualified P2PE Qualified Security Assessor (QSA). P2PE QSAs help entities thorough the 210-page document of P2PE requirements, testing procedures, and controls required to keep cardholder data secure – a task which only a few companies in the world can do.

As of this post, the only P2PE hardware solution approved by the PCI Council is European Payment Services’ (EPS) Total Care P2PE solution, validated by P2PE QSA SecurityMetrics. A number of other P2PE solutions are currently undergoing the review process and will be added to the list once approved.

Posted in Best Practices for Merchants, Credit card Processing, Credit Card Security, Electronic Payments, Merchant Services Account, Payment Card Industry PCI Security, Point of Sale, Visa MasterCard American Express Tagged with: acceptance, acquirers, backend, cardholder, credit/debit, cybercriminal, data, decode, decrypted, decryption, DSS, encrypted, encryption, encrypts, hacker, hardware, key, Merchant's, p2pe, p2pe-hw, Payment Card Industry, PCI Council, point of sale, point-to-point, POS, process, processed, processes, Processing, processor, provider's, saqs, secure, solution, transferred, validated

Credit Card Purchases will give way to Tap and Go

With banks and shops starting to let customers pay by tapping their smart phones on terminals in stores, the future of plastic credit cards is looking shaky.

MasterCard, which has teamed with Coles and CommBank on these ventures, yesterday said Australians were rapidly embracing contactless payments using PayPass and rival Visa’s payWave. At Coles, six out of 10 MasterCard and Visa payments were contactless.

MasterCard head of market development and innovation for Australasia said three out of 10 MasterCard terminal payments were contactless and there were now more than 175,000 terminals nationwide that could accept them. More than 10 million MasterCards in Australia could make contactless payments.

An EMV (Europay, MasterCard and Visa) standard meant all terminals were capable of handling different brands of contactless payments.

The first stage of the contactless payments or “tap and go” revolution began with Visa payWave and MasterCard PayPass in Australia and the first institution to make contactless payments available locally was the Commonwealth Bank in 2006.

The next stage is to use smartphones rather than just plastic cards for contactless payments. Customers still use their Visa and MasterCard accounts, but the transaction is effected using a Near Field Communication sticker placed on the back of the phone, or an embedded, secure NFC element inside modern Android smartphones.

In Europe, NFC-enabled watches, wristbands, key rings and fobs also were being used for contactless payments and there was no reason this couldn’t happen here.

Visa said it had made a “significant investment” in a mobile NFC ecosystem.

“Visa is working closely with partners like Samsung, Vodafone and Optus on a range of mobile payment solutions that use the secure element and prepaid SIM models.”

CommBank, which previously enabled contactless payments from an iPhone housed in a special case, last week said it would let customers pay directly from their Apple phone using an NFC sticker, and from newer Android phones with embedded secure NFC technology.

The new facility, to be rolled out in the current financial year, is part of a revamp of the bank’s smartphones apps.

Coles said contactless payments had increased in the past year by more than 70 per cent while CommBank’s volume of contactless payments had increased six fold in 12 months. Westpac said it was piloting an Android mobile contactless payment application and was also investigating smartwatch payments.

“We also believe that the next big trend after the rise of mobiles and NFC in Australia will be mobile checkouts, where shoppers purchase products and have them delivered within two or three clicks,” a spokeswoman said, and the moves were “as big a market shift as we’ve ever seen”.

Coles also announced a trial of its own contactless payments technology using NFC stickers. Funds would be drawn from Coles Rewards MasterCards. Some 5000 mobile phone tags would be issued in a trial.

ANZ said it was continuing its trial of a mobile wallet for Android phones begun last year, ahead of making the solution available to customers.

“Our NFC pilot with Samsung and Optus is tracking well and we’re also investigating other payment options such as QR codes,” an ANZ spokesman said.

“Given the fragmentation of the market, we will continue to monitor developments before finalising how we will bring a viable mobile wallet solution for our customers to market.”

St George Bank chief information officer said his bank planned to have a contactless phone payments solution in the market “sometime in 2014”.

The bank has previously been reported to be looking at payments via the Pebble and Samsung smart watches.

National Australia Bank, which unveiled its peer-to-peer payments app, NAB Flik, last month, said it was watching how the contactless payments market developed with “less focus on being first to market and more focus on being best in market.”

The Australian  reported last month that Apple and PayPal were exploring an alternative to NFC-enabled contactless payments called iBeacons. When you pass close to a store in a shopping centre, a beacon will detect your phone’s presence and automatically alert you to signature items for sale and specials, or offer other information to lure you inside, and process payments.

CommBank last week told The Australian it was looking at iBeacons technology.

Posted in Credit card Processing, Electronic Payments, EMV EuroPay MasterCard Visa, Near Field Communication, Visa MasterCard American Express Tagged with: accounts, Android, banks, checkouts, contactless, embedded, EMV, EuroPay, fobs, Iphone, MasterCard, mobile, mobile wallet, Near Field Communication, nfc, optus, payments, paypass, paywave, phone, plastic credit cards, prepaid, process payments, qr codes, Samsung, secure, shops, sim, smart phones, Smartphones, smartwatch, sticker, store's, Tags, tap and go, tapping, terminal, terminals, transaction, visa's, vodafone

Reasons Mobile Payments Still Haven’t Caught On

All Alerts, All The Time

Will mobile payment apps hail the arrival of mobile interruptions that never let up? Consumers worry that adopting a mobile wallet app will open them up to a barrage of alerts, sounding the alarm every time the local supermarket has toilet paper for half-off. The services can even track your purchases, opening the floodgates for targeted ads. Frequent alerts could be a deal breaker.

Battery Woes

As smartphones gets bigger, badder and more powerful, battery technology is struggling to keep up. That’s a problem if you want to make a call — but it could be an emergency if your smartphone is your wallet, too. Users are already scrambling to find a charging outlet by lunchtime. Soon, failure to recharge might mean you lack the funds to buy lunch in the first place. Meanwhile, credit cards never need a battery boost, and paper money has worked faithfully since well before the invention of the light bulb.

Do I Have The Right Phone?

You’re ready to make a mobile payment — but is your smartphone? Only the most popular new Android and Windows smartphones have NFC support to enable tap-to-pay services, and Apple has decided to forgo NFC altogether with its iPhone handsets. Users of budget smartphones are likewise out of luck. And though smartphones may seem ubiquitous, only a little more than half of U.S. adults have one.

Is It Secure?

Mobile payments open up a whole new frontier for fraudsters — or so cautious consumers worry. In fact, tap-to-pay technology is as secure as swiping a plastic bank card, and cloud services like PayPal Here support two-factor authentication for extra reassurance. Still, consumers worry their personal information could be intercepted during a transaction, and not everyone is convinced that Google can provide the same level of protection as their bank. But hope remains. The survey found about half of the most security-conscious respondents were much more likely to be interested in mobile payment options if they could be promised 100 percent fraud protection.

Limits, Limits, Limits

Even with a glut of mobile payment options, most lack at least one critical feature. Google’s Wallet app lets you stow your payment information in your phone to buy items in brick-and-mortar shops, but its touch-to-pay functionality is limited to Android devices on Sprint and other smaller carriers. Last year, Apple introduced Passbook, a mobile wallet app that lets users store gift card credits, loyalty card information and more on their iPhones — but only a handful of participating businesses support the app. The mobile payment model isn’t just fragmented — it’s fundamentally limited by countless companies competing for an ever-smaller piece of the pie.

Mobile What?

A recent CMB Consumer Pulse survey showed about half of smartphone users have never even heard of mobile payments. And of the 50 percent who have, a meager 8 percent said they’re familiar with the technology. Banks, credit card companies and others hoping to cash in on consumer interest will have to invest in better messaging first.

What Are The Perks?

Credit cards come with alluring perks — signing bonuses, cash back and travel accommodations, to name a few. But mobile payment systems have serious benefits. They can utilize GPS technology to direct you to deals, keep tabs on your bank account to alert you when you’re near your spending limit, and store unlimited receipts straight to the cloud. Businesses profit from mobile wallets, too, which often charge lower fees than credit card companies and encourage return trips by storing digital copies of loyalty cards.

What’s In It For Me?

To convince consumers to abandon trusted payment options for something new, companies must strike an undeniable value proposition. In the late ‘90s, electronic retail giants like Amazon compelled consumers to enter their 16-digit credit card numbers into online portals, opening up a whole new world of convenience with online shopping. But today’s consumers aren’t convinced that mobile wallets are any more convenient than their physical counterparts. Credit and debit cards already offer a speedy, reliable way to pay on the go. And since they’re accepted virtually everywhere, customers can fork over a card without worry or confusion. Convincing people that new technology is worth their time and effort might ultimately be the toughest nut to crack for mobile payment purveyors.

Where’s The Support?

Even the most enthusiastic adopters are out of luck if their favorite shops lack the infrastructure to process mobile payments. Big-box retailers sprang up in the infancy of computer technology, so joining the mobile payment revolution could necessitate updates to check out hardware and software. Mobile payments could be a boon to businesses, but installing the upgrades could be expensive and disruptive — especially when consumer interest remains low.

Which to Pick?

Even curious consumers are confounded by the array of mobile payment options available. Google, Visa, MasterCard and even mobile carriers like Sprint and Verizon are among the heavy hitters on the mobile payment scene, each offering a discrete service with different apps — and different rules. Some rely on Near Field Communication (NFC) technology that lets users simply tap their smartphone against a special reader to pay, while others offer up scannable QR codes. Mobile payments may never take off until one company rises above the rest with a single killer service.

Forget about cash or credit. In 2013, consumers can simply swipe or scan their smartphones at the checkout to pay. A huge array of mobile payment services have sprung up in recent years, urging customers to abandon their plastic credit cards for the “mobile wallet” revolution, but so far, adoption of mobile payment technology has been dismal.

Posted in e-commerce & m-commerce, Electronic Payments, Gift & Loyalty Card Processing, Internet Payment Gateway, Mobile Payments, Mobile Point of Sale, Near Field Communication, Smartphone Tagged with: alerts, Android, Apple, bank card, battery, cautious, consumers, crack, credit cards, deal, digital, fraud, gift card credits, google, GPS, information, Iphone, lower fees, loyalty cards, mobile, nfc, online, options, paper money, Passbook, payment, PayPal, personal, phone, plastic, portals, powerful, protection, purchases, secure, Smartphones, sprint, storing, support, Swiping, Tap to Pay, touch-to-pay, track, two-factor authentication, wallet, windows